The Dining Room in Sherborne was a completely new venture for restaurateur Grant Jones and it required a complete branding from the ground up. Grant instructed Digiwool to create an over-arching brand identity, exterior signage, window signage, menus, wine lists, invitations and a responsive brochure website. During the Dining Room’s logo and website design project I’ve been alongside Grant every step of the way, as his business has gone from strength to strength, resulting in the acquisition of The Britannia Inn Hotel next door (which Digiwool also designed and built a website for). Click the ‘See It Live‘ button to see the website and logo out in the wild…

LAUNCH PROJECT

The Dining Room is located in a 1753 building erected by Lord William Digby as a school for the education and clothing of poor girls. Lord Digby’s personal emblem was a fleur-de-lys, so I combined this traditional symbol with two girls looking at each other (look at the negative white space) to represent the school girls, and Lady Digby whom the school was founded in the memory of, and their daughter who also died before the school opened. I incorporated an owl at the bottom of the symbol where the leaves of the lily extend, to represent education and learning, and gave it all the feel of a chandelier, as the Dining Room has numerous chandeliers lighting the rooms.

The Dining Room’s logo and website design sits proudly in my design portfolio and I’m always happy to hear of Grant’s customers commenting on the design work.

Here’s what The Dining Room said about working with Digiwool: